By systematically evaluating and optimizing the mobile experience, you directly influence key ranking factors while simultaneously improving user satisfaction. Mobile-friendliness refers to how well a website functions and appears on mobile devices. A mobile-friendly website automatically adjusts its layout, content, and interactive elements to provide an optimal user experience regardless of screen size. A mobile-friendly website includes responsive design, appropriate text sizing, touch-friendly navigation, and fast loading times on mobile networks. Site speed refers to how quickly your web pages load and become fully interactive for users.
- Additional server configurations such as accurate HTTP headers, accurate 404 error pages and page load times affect your search engine traffic as well.
- Okay, so you’ve verified that your URL is listed in an XML sitemap.
- In order to avoid these negative consequences, it is important to regularly check for and fix any broken links on your website.
- Search engines want to ensure users are protected when browsing and interacting with websites that appear in the search results.
- Your site’s backlink health and overall online presence are integral to your SEO success.
Duplicate versions of a site typically happen with the variations listed below. The Search Atlas Schema Markup Generator Tool helps you create accurate JSON-LD markups for your website, including all required and optional item properties. The Search Atlas Schema Markup Generator Tool is designed to streamline structured data implementation and help make sure your markup is aligned with Schema.org standards. A content delivery network (CDN) can help users access your website faster by delivering your content sooner via a network of geographically distributed servers. Get insights into the tech you (or the competition) uses to BHS Links optimize, track, and measure site performance with our code analysis.
SEO content audit
By prioritizing fixes and leveraging a strategic mindset, you’ll solve the immediate problems and set your site on a course for sustained growth. To wrap up, let’s conclude with key takeaways and the bigger picture of why all this matters. Find out what a backlink audit is and how to perform one for your own website in five simple steps. Semrush offers a suite of SEO tools that help you both identify opportunities and execute effectively.
If your site is slow, people are going to go to one of those faster sites, increasing your bounce rate and hurting your rankings in search results. It also offers keyword research, rank tracking, backlink analysis, and site auditing tools. It also provides tools for keyword research, competitor analysis, and technical audits. The usual trigger for these audits are an unexplained drop in organic search traffic and/or ranking ranking drops. Basically, if a website’s performance drops then a forensic audit is used to find out why and lead the way in forming a solution. For this reason, they’re often called ranking-drop or Google penalty audits.
Benchmark Against Competitors
These keywords should be used across your website and in any new content you post like blogs, infographics, lists, or guides. Featured is a platform that links subject-matter experts to top publishers to increase visibility and get high-quality backlinks. This is super useful for quickly understanding the structured data setup of a competitor without running it through a dedicated schema tool. Or for troubleshooting international SEO issues on a client site. My favorite feature is the ability to organize massive lists of up to 200,000 keywords.
Backlinks are crucial for getting your website to rank well on Google. However, the outreach process is daunting and can feel a lot like cold calling. With BuzzStream, you can easily research the appropriate people, come up with effective email messages, and track who’s accepted each link request.
The best practices to analyze your backlink profile are outlined below. Content should be legible at default zoom levels with appropriate font sizes (minimum 16px) and adequate contrast. Verify that all interactive elements, like buttons and form fields, are easily tappable (at least 48×48 pixels) with sufficient spacing between clickable elements.
Tools to Build Your Own SEO Audit Agent
A page speed audit helps you identify exactly what’s slowing down your site and how to fix it. Look for broken links, missing pages, and complex site structures. That’s why proper internal linking can help boost your topical authority.