From the previous point, you can see that mobile plays a very important role. From load speed to UX, you need to develop a site and content with mobile in mind. If you are thinking about how to rank on Google higher than rivals, you need to count backlinks. First of all, let’s figure out why Google ranks content at all.
Get People Involved
As you can see on the screenshot below, even a poorly filled-out listing can get into the local pack if it is located close to the searcher. Together with the Vicinity update, Google has started testing the new local pack layout in SERPs. So you may come across a wider block with its map on the right and the three local pack results on the left.
How to Fix Duplicate Content for Shopify Stores
Establish a routine for checking keyword positions, such as weekly or monthly. This practice allows you to spot trends or shifts in performance, helping you adjust your strategies accordingly. Additionally, historical ranking data can reveal patterns that inform future keyword research and optimization efforts.
And bloggers and journalists quickly started to cite that stat as evidence that most outreach fails. Here are a few ways to increase the odds that people will link to your content. I could also create a completely new page optimized around that keyword. You’ll probably recognize most of these because you already optimized your webpages around these exact keywords.
To boost your local positions, enrich your website with local keywords. These are the keywords that let Google see your relevance to a certain location. In this guide, I’ll walk you through the fundamentals of Google Maps SEO—why it matters, how it works, and what you can do to get ahead of the competition.
- Google Sheets is a fantastic tool for anyone dealing with data, whether you’re managing a small business, organizing a personal project, or simply trying to make sense of a budget.
- Tracking your keyword positions over time is crucial for assessing the effectiveness of your SEO strategy.
- Encourage feedback from colleagues or users to identify areas for improvement.
- You can do this easily with online tools such as Hubspot’s Website Grader or Moz’s On-Page Grader, for example.
- The bottom line is that the content you choose to optimise must present true, quality, factual information.
You need your posts and pages to rank higher on Google for the most important keywords in your niche. Try my free AI-Powered Blog Title Generator Tool to get dozens of SEO-friendly headline ideas to make your blog posts stand out today. Try my free AI-Powered Keyword Tool to get dozens of research-backed ideas for keywords & topics to write about on your blog today. The more good content you create, the more opportunities you have to appear in Google search results. The reality is that it just takes the Google search algorithm a little while to recognize a new blog and decide how it wants to rank the new blog’s content. If you regularly read our blog, you would know that we love to publish stats.
A SERP feature is any non-traditional result on a search results page. Claim your free Semrush trial to see more results and access additional features. Maybe try putting a “print” plugin button BHS Links aboveyour articles.
E.g. updating the publish date and refreshing the content every couple of years. This type of “natural” link building happens all the time, thousands of times a day. Since this process requires you to create at least one piece of “linkbait” content, it makes sense to create content that earns more and more links over time. When you understand these data points ahead of time, you can create content that exactly fills an existing need.
It’s a definite time-saver and an effective way to ensure content resonates with both search engines and real visitors. Whether you’re crafting long-form articles or product descriptions, SEO.AI provides insights that align content with both user intent and search engine algorithms. Start by identifying priority keywords that resonate with your target audience.