Here are the steps I follow when performing a thorough SEO audit. SEOptimer is easy to use and great for people starting out in SEO. Its a lot cheaper than other platforms like Moz and essentially fills all our needs.
Step 1: Preparing an SEO audit
Now that I’ve covered a few different audits you can conduct to improve your website, let’s discuss the perks of an audit. It‘s possible to conduct an SEO audit on your own, but you’ll likely get more thorough answers in less time by employing an agency. Finally, use information from the evaluation to better understand your audience and optimize your social media to engage them. You’ll then be able to update your social media strategy to further delight your audience, more effectively attracting them to your website.
Don’t forget to monitor what people search for to inform your content strategy. Look for anchor text with generic phrases like “click here” and add these to a list of issues to fix after the audit. Anchor text should include relevant keywords or describe the linked page.
Ahrefs
It’s also crucial to audit the content you‘re publishing to ensure it’s actually solving your visitors’ problems. Ultimately, fast-loading and optimized pages will lead to higher visitor engagement, retention, and conversions. To quickly check a web page’s load time, download MozBar, a toolbar by Moz that you can attach to your browser for simple page analysis every time you visit a website. Are there excessive page sizes or long page load and server response times?
- However, they appear as different iterations of the same website to a search engine’s algorithm.
- If your site features 10 to 15 pages, it may take only a week to audit it.
- “10 Great Instagram Captions, Good Instagram Captions, and Funny Instagram Captions That Will Make You ROFL” is not a good title.
A technical SEO audit takes a deeper dive into the mechanics behind your site. You can audit many, MANY other technical SEO elements other than the ones I’ll talk about, but focusing on these things can help you get started. Another important element of on-page SEO is having sitemaps that give search engine crawlers ways to find the pages on your site. Unlock the power of advanced SEO Anomaly SEO tools and data-driven insights. That means we’ll work to keep this audit checklist up-to-date as SEO changes, so be sure to check back for new updates. If you have any additions or suggestions, please let us know in the comments below.
Google’s search engine algorithm constantly receives updates, but it’s not the only dynamic factor influencing SEO. Pages with high rankings on Google three years ago may not have the same performance now because the content is outdated. A manual action is when someone at Google manually checks your website to determine if it meets the required guidelines. If your site doesn’t meet these criteria, it won’t be eligible for search engine rankings. Once you have the right tools, it’s time to conduct a website audit. Here’s a 10-step checklist of things to look at during your audit.
Before you partner with an agency for an SEO audit, discuss their implementation rates. It won’t provide your team with an exact price, but it offers a general idea of what implementation could cost — and if it aligns with your budget. For example, an expedited SEO audit for a 100-page site could have double the cost of an expedited audit for a 50-page website. In comparison, a larger agency can handle a much higher workload. They have enough team members, which allows the agency to charge a lower rate for their services. The experience of the agency, however, can offset these decreases.