getting you to see who has swiped right. on you. Bottomline, you find out soon enough that a free version of the app is bare minimum. There have been allegations that they send you opposite matches of your profile if you have the free model and enhance your feed when you pay. So once you pay, it’s difficult to go back. But just like social media companies, the best way to make money is to take benefit from our insecurities. No matter how many dating apps claim that they created a “personality driven match system”, we all swipe left or right primarily based on the pics. In a generation de-attached to itself and in constant need for visual validation on social media, this becomes yet another avenue of heightened insecurities. In a survey conducted :
70% responded that they have spent more time filtering through which photos they want to put on a dating app than the content about themselves.
I’d love to discuss in comments!
40% responded that they make their swipe choices primarily based on the pics. All this means, you don’t really find the right match. The attraction only based on physical features. But it still gives you hope with every profile you see next. You’re now hooked. Premium dating app users worldwide
$5 Bn It’s a fast growing industry. Conclusion? Tech companies know you better than yourselves. How they choose to use that information though may not be in your best interest. #india #business #mallarwrites
Dating Apps Have Hit a Wall. Can They Turn Things Around? The apps have changed our love lives, but they haven’t been able to convince enough young users to pay. Match Group and Bumble – which make up nearly the entire industry by market share – have lost more than $40 billion in . Even in an age when the apps are a staple on people’s smartphones, the two companies are laying off workers and reporting lackluster revenue growth. Continue reading “Dating Apps Have Hit a Wall. Can They Turn Things Around?”